Sunday, November 25, 2007

Final Proposal

Title:
Through Kajang: The Undiscovered Beauty

Target audience:

16 - 25 year-old young adult.
* They have more strength in discovering new things, new knowledge and new places.
* Some of them already have their own transport to travel independantly.

Background:
1. Kajang is a developing town that is not well-known among teenagers.
2. When Kajang is mentioned, the only thing that teenagers know is its infamous Satay, or even worse, they might never heard this name before.
3. Other than Kajang Satay, there are many more things to be discovered in this town. A lot more fun, a lot more places to hang out, a lot more food to try!

Scope of content:
Famous food - Introducing tasty food around Kajang town.
Entertainment - Sports and games, all the fun you need.
Public services - The very basic thing that everyone must know about the town, especially when one is in trouble.
Places to visit - Important places that you should never miss.

Objective:

1. To introduce Kajang to the outer world.
2. To attract more people, especially teenagers to Kajang.

Implementation:

1. We are going to make a computer application to introduce what you can find in Kajang Town.
2. Since our target audience are teenagers around 16 to 25 years old, we planned to generate an atmosphere that suits teenagers' interest in the interface design.
3. The design is based on the night scenes of Kajang town, along with some light electronic jazz music in the background.
4. Some interesting games would be made to boost the interest of our target audience.
5. For the first 2 weeks, we will be collecting all the resources we need, for instance, further information about our scope of content, graphic resources such as videos and photographs, and audio clips for background music.
6. At the same time, we will be exploring the ways of using Lingo in Macromedia Director, which is our chosen software for this application.
7. Next, we will start working on the application. It is assumed that we will be moving our first step on the second week (counting from the approval of this proposal).
8. We will try our best to get everything done in the middle of the third week, so that we some extra have time to fix the bugs in the testing stage.
9. When there is no more error, we will finalize the documentation and close the project. Hopefully this would happen before the beginning of the forth week, 17th of December, which is the submission deadline.

Project genre:

Promotional Application.

Budget:

Petrol - RM80
Food - RM50

Team members' role:

Wooi Peng - Famous Food
Cheun Koong - Entertainment
Shuqi - Places to Visit
Chen Yi - Public Services

Gantt Chart:


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